CHIKKABALLAPUR

CHIKKABALLAPUR
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GEOGRAPHIC SEGMENTATION REPORT CHIKKABALLAPURA Report for VIVA Toyota

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REPORT SUMMARY What is the total population of the segmented target? What is main parameter for market segmentation? What is the main timeline to target the segmented audience?

Major crop yields that has to be targeted !! Maize Ragi Groundnut & Vegetables

CHIKKABALLAPURA Chikkaballapur district is situated in the south eastern part of Karnataka and falls in the Eastern dry climatic zone. Located on the National Highway connecting Bangalore and Hyderabad, it is the eastern gateway to Karnataka. It experiences a semi-arid climate characterized by typical monsoon tropical weather with hot summers and mild winters. The rural population is 77.6 per cent of the total population which is higher than the State average of 61.3 per cent. Agriculture is the predominant economic activity. The net sown area (NSA) and gross cropped area (GCA) are 1.91 lakh ha and 2.10 lakh ha respectively. About 24 % of the NSA is under irrigation and the cropping intensity is 110 per cent. The soil and the climate are favorable for growing field crops like ragi, maize, pulses and oil seeds, vegetables and fruit crops. The important field crops in terms of coverage are Maize (55,801 ha) and Ragi (46,032 ha.) Horticulture is also one of the important economic activities in the district, with 47,069 ha or 22 per cent of the GCA under horticultural crops as on 31 March, 2018, with a production of 6,43,165 tons. The district is well known for mango, grapes, pomegranate, sapota, guava, papaya, banana and citrus and cut flowers cultivation. Besides, farmers are increasingly going in for protected cultivation, particularly, carnation, gerbera, Dutch roses, capsicum, tomato, etc. There are 2 large scale units employing 1,756 people, 8 medium scale units employing 1,511 persons and 8,390 small scale units employing 47,753 persons in the district as on 31 March 2018.

TOTAL POPULATION Chikkaballapur consists of 6 Taluks, and the total population as per the latest census is mentioned in the below table. Geographical Area Total Population (sq. km)

% Share to total Male (No.) Female (No.) Population

#

Taluks

Rank

1

Chintamani

891

298070

150614

147456

0.49

1

2

Chikkaballapura

638

212536

108854

103682

0.35

3

3

Gowribidanuru

889

290999

147049

143950

0.48

2

4

Shidlagatta

670

214169

108937

105232

0.35

3

5

Bagepalli

929

183498

92905

90593

0.3

4

6

Gudibande

227

55832

28078

27754

0.09

5

Total

4244

1255104

636437

618667

2.05

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SECTOR PLP PROJECTION

Agriculture is the main concentration for PLP projection

TOTAL CULTIVABLE LAND UTILIZATION

Total Land & Number of cultivators Total land available for growth is reported about 2,10,050 Hectare

Total cultivators in the area are reported to be about 1,98,000

Area wise Production details of crops 2016-17

2017-18

TOTAL YIELD All the taluks belonging to Chikkaballapur have a varied yield report, as mentioned below, the main crops that fetch maximum quantity quantity to the farmers in a year are Maize and groundnut. They fetch the farmers about 52% of the income.

# 1 2 3 4 5 6 Total

TALUKS Chintamani Chikkaballapura Gowribidanuru Shidlagatta Bagepalli Gudibande

Paddy 229 25 59.75 34.25 255.5 35 638.5

Ragi 477 264.6 162.5 220 127.3 90.75 1342.15

Maize 273.95 72.75 1940.5 68.3 1834.8 673.15 4863.45

Tur 85 30 82 17 105 71 390

Cowpea 20.95 3.55 4.25 3.73 4.55 1.8 38.83

Ground Nut 810 293.4 533 69.6 3122 338 5166

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MAIN CROP GROWERS TO TARGET TARGET: Primary Target – Maize and Groundnut growers. 9%

10%

23%

58%

58% of the farmers who grow maize and groundnut are among the highest revenue generators of the district.

RTO CHART – REPORT Total 2017

APRIL

MAY

7367

62

• • • •

JUNE 70

JULY 56

AUGUST 55

SEPTEMBER OCTOBER 66

72

NOVEMBER DECEMBER JANUARY 62

68

37

FEBRUARY 76

MARCH

50

Total cars purchased in 2017 is 7367 Total Purchases in 2018 is 8109 Purchase ratios are slightly high every 3 months, Targeting audience and promotional activities can be done during the months of: – April / May – August / September – January

Total 2018 68

8109

DELIVERIES Major Car Brands Purchased during 2017-18 • • • •

Maruthi Suzuki – 2594 Tata Motors – 2027 Mahindra – 2005 Toyota – 1183

Other car brands

• Renault – 300

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THANK YOU FOR YOUR PATIENCE For More Details: Sumanth R Ph: 99009 21714